Adwords scripts

At the end of January Google released a new version of Adwords API, which brings, besides API changes, new columns (metrics) to the Keywords Performance report and Criteria Performance report. If these columns are in API reports, we can access them through Adwords scripts.

Let’s take a look at them:

1. FirstPositionCpc – Estimate of the amount you might need to pay for your ad to be displayed in the first position
2. EstimatedAddClicksAtFirstPositionCpc – Estimate of how many clicks per week you might get by changing your keyword bid to the value in FirstPositionCpc.
3. EstimatedAddCostAtFirstPositionCpc – Estimate of how your cost per week might change when changing your keyword bid to the value in FirstPositionCpc.
4. CreativeQualityScore – The quality score of the ad.
   1. Not applicable.
   2. Below average.
   3. Average.
   4. Above average.
5. PostClickQualityScore – The quality score of the landing page.
   1. Not applicable.
   2. Below average.
   3. Average.
   4. Above average.
6. SearchPredictedCtr – Clickthrough rate compared to that of other advertisers.
   1. Not applicable.
   2. Below average.
   3. Average.
   4. Above average.

[Read more…] about New columns in AWQL reports based on Adwords API v201601