Sklik skript pro lepší report vyhledávacích dotazů

Nasazení skriptu. Pro nasazení je nutné získat přístup k naší knihovně komunikující s Sklik API, vyplňte formulář zde a my Vám dáme přístup.

Formulář zde

Tento skript slouží jako lepší report vyhledávacích dotazů.

Funkce skriptu

Skript sleduje změny ve vylučujích slovech v rámci reklamních sestav a kampaní.
Od data změn načítá statistiky vyhledávacích dotazů pro každou sestavu. Díky tomu Vám do přehledu nepadají již vyloučené hlouposti.
Navíc je možné na sešit „Zkontrolované dotazy“ přidat vyhledávací dotazy, které si přejete vyloučit z reportu vyhledávacích dotazů. Jedná se především o dotazy, které jste například minule prošli a schválili.

Zdrojový kód skriptu

/** ID of spreadsheet to use. Fill-in either ID or URL. */
var SPREADSHEET_URL = "";
/** URL of spreadsheet to use. Fill-in either ID or URL. */
var SPREADSHEET_ID = null;
/** Account to analyze. */
var ACCOUNT_USERNAME = '';

var DATA_FOLDER = '_sklik_data';
var DATA_FILE = 'search_queries_' + ACCOUNT_USERNAME + '_neg_kw_snapshot';
/**
 * String or regular expression for campaign matching. Set if you want to track and fetch statistics only for campaigns
 * containing a string or matching a regular expression.
 */
var CAMPAIGN_NAME_MATCH = null;
/** Set to true if you want to exclude keywords with exact match type. */
var IGNORE_EXACT_KEYWORDS = false;


/**
 * Script entry-point.
 */
function main() {
  var spreadsheet;
  if (SPREADSHEET_ID) {
    spreadsheet = SpreadsheetApp.openById(SPREADSHEET_ID);
  }
  else {
    spreadsheet = SpreadsheetApp.openByUrl(SPREADSHEET_URL);
  }
  var overviewSheet = lynt_create_or_get_sheet(spreadsheet, "Přehled", 1);
  var lastModifications = getLastModifications(overviewSheet);
  var queriesSheet = lynt_create_or_get_sheet(spreadsheet, "Vyhledávací dotazy", 2);
  var checkedQueriesSheet = lynt_create_or_get_sheet(spreadsheet, "Zkontrolované dotazy", 3);
  var checkedQueries = loadCheckedQueries(checkedQueriesSheet);
  var sklik = SklikAPI.Connect();
  sklik.loginFromProperties();
  if (ACCOUNT_USERNAME) {
    sklik.setUserIdByUsername(ACCOUNT_USERNAME);
  }
  var campaignsListRes = sklik.Campaigns.list().campaigns;
  var campaignIds = [];
  var campaigns = {};
  for (var i_1 = 0; i_1 < campaignsListRes.length; i_1++) {
    var campaign = campaignsListRes[i_1];
    if (CAMPAIGN_NAME_MATCH && !campaign.name.match(CAMPAIGN_NAME_MATCH)) {
      continue;
    }
    if (campaign.status == "active") {
      campaignIds[i_1] = campaign.id;
      campaigns[campaign.id] = {
        name: campaign.name
      };
    }
  }
  var batchSize = 100;
  for (var offset = 0; offset < campaignIds.length; offset += batchSize) {
    var campaignsGetRes = sklik.Campaigns.get(campaignIds.slice(offset, offset + batchSize)).campaigns;
    for (var i_2 = 0; i_2 < campaignsGetRes.length; i_2++) {
      var campaign = campaignsGetRes[i_2];
      var negativeKeywords = new Array(campaign.negativeKeywords.length);
      for (var kwI = 0; kwI < campaign.negativeKeywords.length; kwI++) {
        negativeKeywords[kwI] = formatNegativeKeyword(campaign.negativeKeywords[kwI]);
      }
      negativeKeywords.sort();
      campaigns[campaign.id].negativeKeywords = negativeKeywords;
    }
  }
  var groupIds = [];
  var groups = {};
  for (var offset = 0; offset < campaignIds.length; offset += batchSize) {
    var groupsListRes = sklik.Groups.list({
      campaignIds: campaignIds.slice(offset, offset + batchSize)
    }, ['deleted', 'cpc', 'cpcContext', 'cpt', 'createDate', 'maxUserDailyImpression']).groups;
    for (var i_3 = 0; i_3 < groupsListRes.length; i_3++) {
      var group = groupsListRes[i_3];
      if (group.status === "active") {
        groupIds.push(group.id);
        groups[group.id] = {
          name: group.name,
          campaignId: group.campaign.id,
          positiveKeywords: {},
          negativeKeywords: []
        };
      }
    }
  }
  for (var offset = 0; offset < groupIds.length; offset += batchSize) {
    var keywordListRes = sklik.Keywords.list({
      groupIds: groupIds.slice(offset, offset + batchSize),
      positiveKeywords: true,
      negativeKeywords: true
    }, {}, ["createDate", "deleted", "url", "cpc"]).keywords;
    for (var i_4 = 0; i_4 < keywordListRes.length; i_4++) {
      var keyword = keywordListRes[i_4];
      if (!keyword.disabled) {
        var negativeFmt = formatNegativeKeyword(keyword);
        if (negativeFmt === null) {
          if (IGNORE_EXACT_KEYWORDS && keyword.matchType === 'exact') {
            continue;
          }
          // Positive keyword
          groups[keyword.group.id].positiveKeywords[keyword.id] = {
            name: keyword.name,
            matchType: keyword.matchType
          };
        }
        else {
          // Negative keyword
          groups[keyword.group.id].negativeKeywords.push(negativeFmt);
        }
      }
    }
  }
  var prevCampaignSnapshots = {};
  var currCampaignSnapshots = {};
  var today = lynt_get_date(0);
  for (var groupId in groups) {
    if (groups.hasOwnProperty(groupId)) {
      var group = groups[groupId];
      group.negativeKeywords.sort();
      var currCampaignSnapshot = void 0;
      if (group.campaignId in currCampaignSnapshots) {
        currCampaignSnapshot = currCampaignSnapshots[group.campaignId];
      }
      else {
        currCampaignSnapshots[group.campaignId] = currCampaignSnapshot = {
          negativeKeywords: JSON.stringify(campaigns[group.campaignId].negativeKeywords),
          groupNegativeKeywords: {}
        };
      }
      var prevCampaignSnapshot = void 0;
      if (group.campaignId in prevCampaignSnapshots) {
        prevCampaignSnapshot = prevCampaignSnapshots[group.campaignId];
      }
      else {
        prevCampaignSnapshots[group.campaignId] = prevCampaignSnapshot = lynt_store_load(DATA_FOLDER, DATA_FILE + '_' + group.campaignId + '.json');
      }
      currCampaignSnapshot.groupNegativeKeywords[groupId] = JSON.stringify(group.negativeKeywords);
      if (groupId in lastModifications) {
        if (prevCampaignSnapshot && (groupId in prevCampaignSnapshot.groupNegativeKeywords)) {
          if (currCampaignSnapshot.negativeKeywords != prevCampaignSnapshot.negativeKeywords ||
            (currCampaignSnapshot.groupNegativeKeywords[groupId] != prevCampaignSnapshot.groupNegativeKeywords[groupId])) {
            lastModifications[groupId].lastChange = today;
          }
        }
        else {
          lastModifications[groupId].lastChange = today;
        }
      }
      else {
        lastModifications[groupId] = {
          campaignName: campaigns[group.campaignId].name,
          groupName: group.name,
          lastChange: today
        };
      }
    }
  }
  // Save snapshots
  saveLastModifications(overviewSheet, lastModifications);
  for (var campaignId in currCampaignSnapshots) {
    if (currCampaignSnapshots.hasOwnProperty(campaignId)) {
      lynt_store_save(DATA_FOLDER, DATA_FILE + '_' + campaignId + '.json', currCampaignSnapshots[campaignId]);
    }
  }
  var groupIdsByLastMod = {};
  for (var groupId in groups) {
    if (groups.hasOwnProperty(groupId)) {
      var lastModTime = lastModifications[groupId].lastChange.getTime();
      if (!(lastModTime in groupIdsByLastMod)) {
        groupIdsByLastMod[lastModTime] = [];
      }
      groupIdsByLastMod[lastModTime].push(groupId);
    }
  }
  var dateTo = lynt_get_date(1);
  var dateToTime = dateTo.getTime();
  var searchQueries = [];
  queriesSheet.clear();
  var lastEmptyRow = queriesSheet.getMaxRows();
  if (lastEmptyRow > 2) {
    queriesSheet.deleteRows(3, lastEmptyRow - 2);
  }
  var lastEmptyCol = queriesSheet.getMaxColumns();
  if (lastEmptyCol > 10) {
    queriesSheet.deleteColumns(11, lastEmptyCol - 10);
  }
  queriesSheet.getRange(1, 1, 1, 10).setValues([
        ['Vyhledávací dotaz', 'Klíčové slovo', 'Název reklamní sestavy', 'Název kampaně', 'Zobrazení', 'Prokliky', 'CTR', 'Konverze', 'Cena konverze', 'PNO']
    ]).setFontWeight('bold');
  var rowOffset = 2;
  var kwBatchSize = 5000;
  for (var time in groupIdsByLastMod) {
    if (groupIdsByLastMod.hasOwnProperty(time)) {
      if (time < dateToTime) {
        var dateFrom = new Date();
        dateFrom.setTime(time);
        var currGroupIds = groupIdsByLastMod[time];
        var keywordIds = [];
        var keywordGroupIds = {};
        for (var i_5 = 0; i_5 < currGroupIds.length; i_5++) {
          var posKw = groups[currGroupIds[i_5]].positiveKeywords;
          for (var kwId in posKw) {
            if (posKw.hasOwnProperty(kwId)) {
              keywordIds.push(parseInt(kwId, 10));
              keywordGroupIds[kwId] = currGroupIds[i_5];
            }
          }
        }
        for (var offset_1 = 0; offset_1 < keywordIds.length; offset_1 += kwBatchSize) {
          var stats = sklik.Keywords.stats(keywordIds.slice(offset_1, offset_1 + kwBatchSize), {
            dateFrom: dateFrom,
            dateTo: dateTo,
            granularity: 'total',
            splitBySearchQuery: true
          }, [
                        'transactions', 'transactionAvgPrice', 'transactionAvgValue', 'transactionAvgCount', 'lowBudgetLostImpressions',
                        'schedulingLostImpressions', 'lowRankLostImpressions', 'lowRelevanceLostImpressions', 'impressionShare', 'quality'
                    ]).report;
          for (var si = 0; si < stats.length; si++) {
            var groupId_1 = keywordGroupIds[stats[si].keywordId];
            var keyword = groups[groupId_1].positiveKeywords[stats[si].keywordId];
            var group = groups[groupId_1];
            for (var sni = 0; sni < stats[si].stats.length; sni++) {
              var queryStat = stats[si].stats[sni];
              if (checkedQueries[queryStat.searchQuery]) {
                continue;
              }
              if (!queryStat.searchQuery) {
                continue;
              }
              searchQueries.push([
                                queryStat.searchQuery,
                                formatPositiveKeyword(keyword),
                                group.name,
                                campaigns[group.campaignId].name,
                                queryStat.impressions,
                                queryStat.clicks,
                                queryStat.ctr,
                                queryStat.conversions,
                                queryStat.conversionAvgPrice,
                (queryStat.conversionValue > 0 ? 100 * queryStat.price / queryStat.conversionValue : '')
                            ]);
            }
            if (searchQueries.length >= 5000) {
              queriesSheet.insertRows(rowOffset, searchQueries.length);
              queriesSheet.getRange(rowOffset, 1, searchQueries.length, 10).setValues(searchQueries);
              rowOffset += searchQueries.length;
              searchQueries = [];
            }
          }
        }
      }
    }
  }
  if (searchQueries.length > 0) {
    queriesSheet.insertRows(rowOffset, searchQueries.length);
    queriesSheet.getRange(rowOffset, 1, searchQueries.length, 10).setValues(searchQueries);
  }
  queriesSheet.setFrozenRows(1);
  queriesSheet.sort(5, false);
  for (var i = 1; i <= 10; i++) {
    queriesSheet.autoResizeColumn(i);
  }
  lynt_remove_empty_sheets(spreadsheet);
}


/**
 * Get the date of last modification.
 */
function getLastModifications(overviewSheet) {
  var lastRow = overviewSheet.getLastRow();
  var lastCol = overviewSheet.getLastColumn();
  if (lastRow > 1 && lastCol >= 4) {
    var data = overviewSheet.getRange(2, 1, lastRow, 4).getValues();
    var changes = {};
    for (var r = 0; r < data.length; r++) {
      var row = data[r];
      if (row.length > 3 && row[0] && row[3]) {
        changes[row[0]] = {
          campaignName: row[1],
          groupName: row[2],
          lastChange: row[3]
        };
      }
    }
    return changes;
  }
  else {
    return {};
  }
}


/**
 * Saves last modifications to spreadsheets.
 */
function saveLastModifications(overviewSheet, changes) {
  overviewSheet.clear();
  var data = [
        ['ID sestavy', 'Název kampaně', 'Jméno sestavy', 'Poslední změna']
    ];
  for (var groupId in changes) {
    if (changes.hasOwnProperty(groupId)) {
      var groupChangeInfo = changes[groupId];
      data.push([
                groupId,
                groupChangeInfo.campaignName,
                groupChangeInfo.groupName,
                groupChangeInfo.lastChange
            ]);
    }
  }
  var dataRange = overviewSheet.getRange(1, 1, data.length, data[0].length);
  dataRange.setValues(data);
  for (var i = 1; i <= 4; i++) {
    overviewSheet.autoResizeColumn(i);
  }
}


/**
 * Loads a list of queries that were already checked.
 */
function loadCheckedQueries(sheet) {
  var lastRow = sheet.getLastRow();
  if (lastRow > 1) {
    var range = sheet.getRange(2, 1, lastRow - 1, 1);
    var data = range.getValues();
    var result = {};
    for (var i = 0; i < data.length; i++) {
      result[data[i][0]] = true;
    }
    return result;
  }
  else {
    sheet.getRange(1, 1).setValue("Zkontrolované dotazy").setFontWeight("bold");
    sheet.setFrozenRows(1);
    sheet.setColumnWidth(1, 400);
    return {};
  }
}


/**
 * Formats negative keyword to PPC-guy friendly representation.
 */
function formatNegativeKeyword(keyword) {
  switch (keyword.matchType) {
    case 'negativeBroad':
      return keyword.name;
    case 'negativePhrase':
      return '"' + keyword.name + '"';
    case 'negativeExact':
      return '[' + keyword.name + ']';
    default:
      return null;
  }
}


/**
 * Formats positive keyword to PPC-guy friendly representation.
 */
function formatPositiveKeyword(keyword) {
  switch (keyword.matchType) {
    case 'broad':
      return keyword.name;
    case 'phrase':
      return '"' + keyword.name + '"';
    case 'exact':
      return '[' + keyword.name + ']';
    default:
      return null;
  }
}


/**
 * Gets the day specified number of days before today.
 *
 * This function correctly transforms between normal time and DST.
 */
function lynt_get_date(daysBack) {
  var past = new Date();
  past.setHours(0);
  past.setMinutes(0);
  past.setSeconds(0);
  past.setMilliseconds(0);
  var originalOffset = past.getTimezoneOffset();
  var pastTime = past.getTime() - daysBack * 86400 * 1000;
  past.setTime(pastTime);
  var newOffset = past.getTimezoneOffset();
  var offsetDiff = newOffset - originalOffset;
  if (offsetDiff != 0) {
    pastTime += offsetDiff * 60 * 1000;
    past.setTime(pastTime);
  }
  return past;
}


/**
 * Gets the last sunday.
 */
function lynt_get_suday() {
  var dayOffset = new Date().getDay();
  return lynt_get_date(dayOffset);
}


/**
 * Gets the date specified number of days before the last sunday.
 */
function lynt_get_xdays_back_from_sunday(pocet_dni) {
  var dayOffset = new Date().getDay();
  return lynt_get_date(dayOffset + pocet_dni);
}


/**
 * Adds specified number of milliseconds to the specified date.
 *
 * This function correctly transforms between normal time and DST.
 */
function lynt_date_add(date, miliseconds) {
  var newTime = date.getTime() + miliseconds;
  var newDate = new Date(newTime);
  var offsetDiff = newDate.getTimezoneOffset() - date.getTimezoneOffset();
  if (offsetDiff != 0) {
    newTime += offsetDiff * 60 * 1000;
    newDate.setTime(newTime);
  }
  return newDate;
}


var SortOrder;
(function(SortOrder) {
  SortOrder[SortOrder["ASC"] = 0] = "ASC";
  SortOrder[SortOrder["DESC"] = 1] = "DESC";
})(SortOrder || (SortOrder = {}));


/**
 * Creates or opens specified sheet in spreadsheet.
 */
function lynt_create_or_get_sheet(spreadsheet, name, position) {
  var sheet = spreadsheet.getSheetByName(name);
  if (sheet == null) {
    sheet = spreadsheet.insertSheet(name, position);
  }
  return sheet;
}

function lynt_remove_empty_sheets(spreadsheet) {
  var sheets = spreadsheet.getSheets();
  for (var i = 0; i < sheets.length; i++) {
    if (sheets[i].getLastRow() == 0) {
      spreadsheet.deleteSheet(sheets[i]);
    }
  }
}

function lynt_highlight_range(range, higlightingRules) {
  var rows = range.getNumRows();
  var cols = range.getNumColumns();
  var values = range.getValues();
  var backgrounds = new Array(rows);
  var value, color;
  for (var r = 0; r < rows; r++) {
    backgrounds[r] = new Array(cols);
    for (var c = 0; c < cols; c++) {
      color = '#FFFFFF';
      value = values[r][c];
      if (typeof(value) == 'number') {
        for (var ri = 1; ri < higlightingRules.length; ri++) {
          if (value <= higlightingRules[ri].value) {
            color = lynt_color_to_hex(lynt_get_color_from_range(value, higlightingRules[ri - 1], higlightingRules[ri]));
            break;
          }
        }
      }
      backgrounds[r][c] = color;
    }
  }
  range.setBackgrounds(backgrounds);
}


/**
 * Computes color from the given range.
 */
function lynt_get_color_from_range(value, upper, lower) {
  var ratio = (value - lower.value) / (upper.value - lower.value);
  return {
    r: lower.color.r + ratio * (upper.color.r - lower.color.r),
    g: lower.color.g + ratio * (upper.color.g - lower.color.g),
    b: lower.color.b + ratio * (upper.color.b - lower.color.b),
  };
}

function lynt_color_to_hex(color) {
  var rHex = Math.round(color.r).toString(16);
  var gHex = Math.round(color.g).toString(16);
  var bHex = Math.round(color.b).toString(16);
  if (rHex.length < 2) {
    rHex = '0' + rHex;
  }
  if (gHex.length < 2) {
    gHex = '0' + gHex;
  }
  if (bHex.length < 2) {
    bHex = '0' + bHex;
  }
  return '#' + rHex + gHex + bHex;
}


function lynt_store_save(dataFolderName, fileName, object) {
  var objectJson = JSON.stringify(object);
  var dataFolder = lynt_get_data_folder(dataFolderName);
  var files = dataFolder.getFilesByName(fileName);
  var dataFile;
  if (files.hasNext()) {
    dataFile = files.next();
    dataFile.setContent(objectJson);
  }
  else {
    dataFolder.createFile(fileName, objectJson, "application/json");
  }
  return true;
}

function lynt_store_load(dataFolderName, fileName) {
  var dataFolder = lynt_get_data_folder(dataFolderName);
  var files = dataFolder.getFilesByName(fileName);
  var dataFile;
  if (files.hasNext()) {
    dataFile = files.next();
  }
  if (dataFile) {
    var objectJson = dataFile.getBlob().getDataAsString("UTF-8");
    return JSON.parse(objectJson);
  }
  else {
    return null;
  }
}

function lynt_get_data_folder(dataFolderName) {
  var root = DriveApp.getRootFolder();
  var folders = root.getFoldersByName(dataFolderName);
  var dataFolder;
  if (folders.hasNext()) {
    dataFolder = folders.next();
  }
  else {
    dataFolder = root.createFolder(dataFolderName);
  }
  return dataFolder;
}

100

101

102

103

104

105

106

107

108

109

110

111

112

113

114

115

116

117

118

119

120

121

122

123

124

125

126

127

128

129

130

131

132

133

134

135

136

137

138

139

140

141

142

143

144

145

146

147

148

149

150

151

152

153

154

155

156

157

158

159

160

161

162

163

164

165

166

167

168

169

170

171

172

173

174

175

176

177

178

179

180

181

182

183

184

185

186

187

188

189

190

191

192

193

194

195

196

197

198

199

200

201

202

203

204

205

206

207

208

209

210

211

212

213

214

215

216

217

218

219

220

221

222

223

224

225

226

227

228

229

230

231

232

233

234

235

236

237

238

239

240

241

242

243

244

245

246

247

248

249

250

251

252

253

254

255

256

257

258

259

260

261

262

263

264

265

266

267

268

269

270

271

272

273

274

275

276

277

278

279

280

281

282

283

284

285

286

287

288

289

290

291

292

293

294

295

296

297

298

299

300

301

302

303

304

305

306

307

308

309

310

311

312

313

314

315

316

317

318

319

320

321

322

323

324

325

326

327

328

329

330

331

332

333

334

335

336

337

338

339

340

341

342

343

344

345

346

347

348

349

350

351

352

353

354

355

356

357

358

359

360

361

362

363

364

365

366

367

368

369

370

371

372

373

374

375

376

377

378

379

380

381

382

383

384

385

386

387

388

389

390

391

392

393

394

395

396

397

398

399

400

401

402

403

404

405

406

407

408

409

410

411

412

413

414

415

416

417

418

419

420

421

422

423

424

425

426

427

428

429

430

431

432

433

434

435

436

437

438

439

440

441

442

443

444

445

446

447

448

449

450

451

452

453

454

455

456

457

458

459

460

461

462

463

464

465

466

467

468

469

470

471

472

473

474

475

476

477

478

479

480

481

482

483

484

485

486

487

488

489

490

491

492

493

494

495

496

497

498

499

500

501

502

503

504

505

506

507

508

509

510

511

512

513

514

515

516

517

518

519

520

521

522

523

524

525

526

527

528

529

530

531

532

533

534

535

536

537

538

539

540

541

542

543

544

545

546

547

548

549

550

551

552

553

554

555

556

557

558

559

560

561

562

563

/** ID of spreadsheet to use. Fill-in either ID or URL. */

var SPREADSHEET_URL = "";

/** URL of spreadsheet to use. Fill-in either ID or URL. */

var SPREADSHEET_ID = null;

/** Account to analyze. */

var ACCOUNT_USERNAME = '';

var DATA_FOLDER = '_sklik_data';

var DATA_FILE = 'search_queries_' + ACCOUNT_USERNAME + '_neg_kw_snapshot';

/**

* String or regular expression for campaign matching. Set if you want to track and fetch statistics only for campaigns

* containing a string or matching a regular expression.

var CAMPAIGN_NAME_MATCH = null;

/** Set to true if you want to exclude keywords with exact match type. */

var IGNORE_EXACT_KEYWORDS = false;

/**

* Script entry-point.

function main() {

var spreadsheet;

if (SPREADSHEET_ID) {

spreadsheet = SpreadsheetApp.openById(SPREADSHEET_ID);

}

else {

spreadsheet = SpreadsheetApp.openByUrl(SPREADSHEET_URL);

}

var overviewSheet = lynt_create_or_get_sheet(spreadsheet, "Přehled", 1);

var lastModifications = getLastModifications(overviewSheet);

var queriesSheet = lynt_create_or_get_sheet(spreadsheet, "Vyhledávací dotazy", 2);

var checkedQueriesSheet = lynt_create_or_get_sheet(spreadsheet, "Zkontrolované dotazy", 3);

var checkedQueries = loadCheckedQueries(checkedQueriesSheet);

var sklik = SklikAPI.Connect();

sklik.loginFromProperties();

if (ACCOUNT_USERNAME) {

sklik.setUserIdByUsername(ACCOUNT_USERNAME);

}

var campaignsListRes = sklik.Campaigns.list().campaigns;

var campaignIds = [];

var campaigns = {};

for (var i_1 = 0; i_1 < campaignsListRes.length; i_1++) {

var campaign = campaignsListRes[i_1];

if (CAMPAIGN_NAME_MATCH && !campaign.name.match(CAMPAIGN_NAME_MATCH)) {

continue;

}

if (campaign.status == "active") {

campaignIds[i_1] = campaign.id;

campaigns[campaign.id] = {

};

}

var batchSize = 100;

for (var offset = 0; offset < campaignIds.length; offset += batchSize) {

var campaignsGetRes = sklik.Campaigns.get(campaignIds.slice(offset, offset + batchSize)).campaigns;

for (var i_2 = 0; i_2 < campaignsGetRes.length; i_2++) {

var campaign = campaignsGetRes[i_2];

var negativeKeywords = new Array(campaign.negativeKeywords.length);

for (var kwI = 0; kwI < campaign.negativeKeywords.length; kwI++) {

negativeKeywords[kwI] = formatNegativeKeyword(campaign.negativeKeywords[kwI]);

}

negativeKeywords.sort();

campaigns[campaign.id].negativeKeywords = negativeKeywords;

}

var groupIds = [];

var groups = {};

for (var offset = 0; offset < campaignIds.length; offset += batchSize) {

var groupsListRes = sklik.Groups.list({

campaignIds: campaignIds.slice(offset, offset + batchSize)

}, ['deleted', 'cpc', 'cpcContext', 'cpt', 'createDate', 'maxUserDailyImpression']).groups;

for (var i_3 = 0; i_3 < groupsListRes.length; i_3++) {

var group = groupsListRes[i_3];

if (group.status === "active") {

groupIds.push(group.id);

groups[group.id] = {

campaignId: group.campaign.id,

positiveKeywords: {},

negativeKeywords: []

};

}

for (var offset = 0; offset < groupIds.length; offset += batchSize) {

var keywordListRes = sklik.Keywords.list({

groupIds: groupIds.slice(offset, offset + batchSize),

positiveKeywords: true,

negativeKeywords: true

}, {}, ["createDate", "deleted", "url", "cpc"]).keywords;

for (var i_4 = 0; i_4 < keywordListRes.length; i_4++) {

var keyword = keywordListRes[i_4];

if (!keyword.disabled) {

var negativeFmt = formatNegativeKeyword(keyword);

if (negativeFmt === null) {

if (IGNORE_EXACT_KEYWORDS && keyword.matchType === 'exact') {

continue;

}

// Positive keyword

groups[keyword.group.id].positiveKeywords[keyword.id] = {

matchType: keyword.matchType

};

}

else {

// Negative keyword

groups[keyword.group.id].negativeKeywords.push(negativeFmt);

}

var prevCampaignSnapshots = {};

var currCampaignSnapshots = {};

var today = lynt_get_date(0);

for (var groupId in groups) {

if (groups.hasOwnProperty(groupId)) {

var group = groups[groupId];

group.negativeKeywords.sort();

var currCampaignSnapshot = void 0;

if (group.campaignId in currCampaignSnapshots) {

currCampaignSnapshot = currCampaignSnapshots[group.campaignId];

}

else {

currCampaignSnapshots[group.campaignId] = currCampaignSnapshot = {

negativeKeywords: JSON.stringify(campaigns[group.campaignId].negativeKeywords),

groupNegativeKeywords: {}

};

}

var prevCampaignSnapshot = void 0;

if (group.campaignId in prevCampaignSnapshots) {

prevCampaignSnapshot = prevCampaignSnapshots[group.campaignId];

}

else {

prevCampaignSnapshots[group.campaignId] = prevCampaignSnapshot = lynt_store_load(DATA_FOLDER, DATA_FILE + '_' + group.campaignId + '.json');

}

currCampaignSnapshot.groupNegativeKeywords[groupId] = JSON.stringify(group.negativeKeywords);

if (groupId in lastModifications) {

if (prevCampaignSnapshot && (groupId in prevCampaignSnapshot.groupNegativeKeywords)) {

if (currCampaignSnapshot.negativeKeywords != prevCampaignSnapshot.negativeKeywords ||

(currCampaignSnapshot.groupNegativeKeywords[groupId] != prevCampaignSnapshot.groupNegativeKeywords[groupId])) {

lastModifications[groupId].lastChange = today;

}

else {

lastModifications[groupId].lastChange = today;

}

else {

lastModifications[groupId] = {

campaignName: campaigns[group.campaignId].name,

groupName: group.name,

lastChange: today

};

}

// Save snapshots

saveLastModifications(overviewSheet, lastModifications);

for (var campaignId in currCampaignSnapshots) {

if (currCampaignSnapshots.hasOwnProperty(campaignId)) {

lynt_store_save(DATA_FOLDER, DATA_FILE + '_' + campaignId + '.json', currCampaignSnapshots[campaignId]);

}

var groupIdsByLastMod = {};

for (var groupId in groups) {

if (groups.hasOwnProperty(groupId)) {

var lastModTime = lastModifications[groupId].lastChange.getTime();

if (!(lastModTime in groupIdsByLastMod)) {

groupIdsByLastMod[lastModTime] = [];

}

groupIdsByLastMod[lastModTime].push(groupId);

}

var dateTo = lynt_get_date(1);

var dateToTime = dateTo.getTime();

var searchQueries = [];

queriesSheet.clear();

var lastEmptyRow = queriesSheet.getMaxRows();

if (lastEmptyRow > 2) {

queriesSheet.deleteRows(3, lastEmptyRow - 2);

}

var lastEmptyCol = queriesSheet.getMaxColumns();

if (lastEmptyCol > 10) {

queriesSheet.deleteColumns(11, lastEmptyCol - 10);

}

queriesSheet.getRange(1, 1, 1, 10).setValues([

['Vyhledávací dotaz', 'Klíčové slovo', 'Název reklamní sestavy', 'Název kampaně', 'Zobrazení', 'Prokliky', 'CTR', 'Konverze', 'Cena konverze', 'PNO']

]).setFontWeight('bold');

var rowOffset = 2;

var kwBatchSize = 5000;

for (var time in groupIdsByLastMod) {

if (groupIdsByLastMod.hasOwnProperty(time)) {

if (time < dateToTime) {

var dateFrom = new Date();

dateFrom.setTime(time);

var currGroupIds = groupIdsByLastMod[time];

var keywordIds = [];

var keywordGroupIds = {};

for (var i_5 = 0; i_5 < currGroupIds.length; i_5++) {

var posKw = groups[currGroupIds[i_5]].positiveKeywords;

for (var kwId in posKw) {

if (posKw.hasOwnProperty(kwId)) {

keywordIds.push(parseInt(kwId, 10));

keywordGroupIds[kwId] = currGroupIds[i_5];

}

for (var offset_1 = 0; offset_1 < keywordIds.length; offset_1 += kwBatchSize) {

var stats = sklik.Keywords.stats(keywordIds.slice(offset_1, offset_1 + kwBatchSize), {

dateFrom: dateFrom,

dateTo: dateTo,

granularity: 'total',

splitBySearchQuery: true

}, [

'transactions', 'transactionAvgPrice', 'transactionAvgValue', 'transactionAvgCount', 'lowBudgetLostImpressions',

'schedulingLostImpressions', 'lowRankLostImpressions', 'lowRelevanceLostImpressions', 'impressionShare', 'quality'

]).report;

for (var si = 0; si < stats.length; si++) {

var groupId_1 = keywordGroupIds[stats[si].keywordId];

var keyword = groups[groupId_1].positiveKeywords[stats[si].keywordId];

var group = groups[groupId_1];

for (var sni = 0; sni < stats[si].stats.length; sni++) {

var queryStat = stats[si].stats[sni];

if (checkedQueries[queryStat.searchQuery]) {

continue;

}

if (!queryStat.searchQuery) {

continue;

}

searchQueries.push([

queryStat.searchQuery,

formatPositiveKeyword(keyword),

group.name,

campaigns[group.campaignId].name,

queryStat.impressions,

queryStat.clicks,

queryStat.ctr,

queryStat.conversions,

queryStat.conversionAvgPrice,

(queryStat.conversionValue > 0 ? 100 * queryStat.price / queryStat.conversionValue : '')

]);

}

if (searchQueries.length >= 5000) {

queriesSheet.insertRows(rowOffset, searchQueries.length);

queriesSheet.getRange(rowOffset, 1, searchQueries.length, 10).setValues(searchQueries);

rowOffset += searchQueries.length;

searchQueries = [];

}

if (searchQueries.length > 0) {

queriesSheet.insertRows(rowOffset, searchQueries.length);

queriesSheet.getRange(rowOffset, 1, searchQueries.length, 10).setValues(searchQueries);

}

queriesSheet.setFrozenRows(1);

queriesSheet.sort(5, false);

for (var i = 1; i <= 10; i++) {

queriesSheet.autoResizeColumn(i);

}

lynt_remove_empty_sheets(spreadsheet);

}

/**

* Get the date of last modification.

function getLastModifications(overviewSheet) {

var lastRow = overviewSheet.getLastRow();

var lastCol = overviewSheet.getLastColumn();

if (lastRow > 1 && lastCol >= 4) {

var data = overviewSheet.getRange(2, 1, lastRow, 4).getValues();

var changes = {};

for (var r = 0; r < data.length; r++) {

var row = data[r];

if (row.length > 3 && row[0] && row[3]) {

changes[row[0]] = {

campaignName: row[1],

groupName: row[2],

lastChange: row[3]

};

}

return changes;

}

else {

return {};

}

/**

* Saves last modifications to spreadsheets.

function saveLastModifications(overviewSheet, changes) {

overviewSheet.clear();

var data = [

['ID sestavy', 'Název kampaně', 'Jméno sestavy', 'Poslední změna']

];

for (var groupId in changes) {

if (changes.hasOwnProperty(groupId)) {

var groupChangeInfo = changes[groupId];

data.push([

groupId,

groupChangeInfo.campaignName,

groupChangeInfo.groupName,

groupChangeInfo.lastChange

]);

}

var dataRange = overviewSheet.getRange(1, 1, data.length, data[0].length);

dataRange.setValues(data);

for (var i = 1; i <= 4; i++) {

overviewSheet.autoResizeColumn(i);

}

/**

* Loads a list of queries that were already checked.

function loadCheckedQueries(sheet) {

var lastRow = sheet.getLastRow();

if (lastRow > 1) {

var range = sheet.getRange(2, 1, lastRow - 1, 1);

var data = range.getValues();

var result = {};

for (var i = 0; i < data.length; i++) {

result[data[i][0]] = true;

}

return result;

}

else {

sheet.getRange(1, 1).setValue("Zkontrolované dotazy").setFontWeight("bold");

sheet.setFrozenRows(1);

sheet.setColumnWidth(1, 400);

return {};

}

/**

* Formats negative keyword to PPC-guy friendly representation.

function formatNegativeKeyword(keyword) {

switch (keyword.matchType) {

case 'negativeBroad':

return keyword.name;

case 'negativePhrase':

return '"' + keyword.name + '"';

case 'negativeExact':

return '[' + keyword.name + ']';

default:

return null;

}

/**

* Formats positive keyword to PPC-guy friendly representation.

function formatPositiveKeyword(keyword) {

switch (keyword.matchType) {

case 'broad':

return keyword.name;

case 'phrase':

return '"' + keyword.name + '"';

case 'exact':

return '[' + keyword.name + ']';

default:

return null;

}

/**

* Gets the day specified number of days before today.

* This function correctly transforms between normal time and DST.

function lynt_get_date(daysBack) {

var past = new Date();

past.setHours(0);

past.setMinutes(0);

past.setSeconds(0);

past.setMilliseconds(0);

var originalOffset = past.getTimezoneOffset();

var pastTime = past.getTime() - daysBack * 86400 * 1000;

past.setTime(pastTime);

var newOffset = past.getTimezoneOffset();

var offsetDiff = newOffset - originalOffset;

if (offsetDiff != 0) {

pastTime += offsetDiff * 60 * 1000;

past.setTime(pastTime);

}

return past;

}

/**

* Gets the last sunday.

function lynt_get_suday() {

var dayOffset = new Date().getDay();

return lynt_get_date(dayOffset);

}

/**

* Gets the date specified number of days before the last sunday.

function lynt_get_xdays_back_from_sunday(pocet_dni) {

var dayOffset = new Date().getDay();

return lynt_get_date(dayOffset + pocet_dni);

}

/**

* Adds specified number of milliseconds to the specified date.

* This function correctly transforms between normal time and DST.

function lynt_date_add(date, miliseconds) {

var newTime = date.getTime() + miliseconds;

var newDate = new Date(newTime);

var offsetDiff = newDate.getTimezoneOffset() - date.getTimezoneOffset();

if (offsetDiff != 0) {

newTime += offsetDiff * 60 * 1000;

newDate.setTime(newTime);

}

return newDate;

}

var SortOrder;

(function(SortOrder) {

SortOrder[SortOrder["ASC"] = 0] = "ASC";

SortOrder[SortOrder["DESC"] = 1] = "DESC";

})(SortOrder || (SortOrder = {}));

/**

* Creates or opens specified sheet in spreadsheet.

function lynt_create_or_get_sheet(spreadsheet, name, position) {

var sheet = spreadsheet.getSheetByName(name);

if (sheet == null) {

sheet = spreadsheet.insertSheet(name, position);

}

return sheet;

}

function lynt_remove_empty_sheets(spreadsheet) {

var sheets = spreadsheet.getSheets();

for (var i = 0; i < sheets.length; i++) {

if (sheets[i].getLastRow() == 0) {

spreadsheet.deleteSheet(sheets[i]);

}

function lynt_highlight_range(range, higlightingRules) {

var rows = range.getNumRows();

var cols = range.getNumColumns();

var values = range.getValues();

var backgrounds = new Array(rows);

var value, color;

for (var r = 0; r < rows; r++) {

backgrounds[r] = new Array(cols);

for (var c = 0; c < cols; c++) {

color = '#FFFFFF';

value = values[r][c];

if (typeof(value) == 'number') {

for (var ri = 1; ri < higlightingRules.length; ri++) {

if (value <= higlightingRules[ri].value) {

color = lynt_color_to_hex(lynt_get_color_from_range(value, higlightingRules[ri - 1], higlightingRules[ri]));

break;

}

backgrounds[r][c] = color;

}

range.setBackgrounds(backgrounds);

}

/**

* Computes color from the given range.

function lynt_get_color_from_range(value, upper, lower) {

var ratio = (value - lower.value) / (upper.value - lower.value);

return {

r: lower.color.r + ratio * (upper.color.r - lower.color.r),

g: lower.color.g + ratio * (upper.color.g - lower.color.g),

b: lower.color.b + ratio * (upper.color.b - lower.color.b),

};

}

function lynt_color_to_hex(color) {

var rHex = Math.round(color.r).toString(16);

var gHex = Math.round(color.g).toString(16);

var bHex = Math.round(color.b).toString(16);

if (rHex.length < 2) {

rHex = '0' + rHex;

}

if (gHex.length < 2) {

gHex = '0' + gHex;

}

if (bHex.length < 2) {

bHex = '0' + bHex;

}

return '#' + rHex + gHex + bHex;

}

function lynt_store_save(dataFolderName, fileName, object) {

var objectJson = JSON.stringify(object);

var dataFolder = lynt_get_data_folder(dataFolderName);

var files = dataFolder.getFilesByName(fileName);

var dataFile;

if (files.hasNext()) {

dataFile = files.next();

dataFile.setContent(objectJson);

}

else {

dataFolder.createFile(fileName, objectJson, "application/json");

}

return true;

}

function lynt_store_load(dataFolderName, fileName) {

var dataFolder = lynt_get_data_folder(dataFolderName);

var files = dataFolder.getFilesByName(fileName);

var dataFile;

if (files.hasNext()) {

dataFile = files.next();

}

if (dataFile) {

var objectJson = dataFile.getBlob().getDataAsString("UTF-8");

return JSON.parse(objectJson);

}

else {

return null;

}

function lynt_get_data_folder(dataFolderName) {

var root = DriveApp.getRootFolder();

var folders = root.getFoldersByName(dataFolderName);

var dataFolder;

if (folders.hasNext()) {

dataFolder = folders.next();

}

else {

dataFolder = root.createFolder(dataFolderName);

}

return dataFolder;

}

Comments

Milan Merglevský says

9 ledna, 2016 at 11:41 am

Ahoj,
script proběhne, nicméně v Google sheetu pro pro vyhledávací dotazy vrací prázdnou tabulku pouze s nadpisem. Nevíte, kde by mohl být zakopaný pes?

Díky.

S pozdravem,
Milan

Odpovědět
- Jakub Kašparů says
  
  9 ledna, 2016 at 12:50 pm
  
  Problém je v době běhu skriptu, kdy je v App skriptu pouze 6 minut. Víme o tom a budeme to muset řešit jinak.
  
  Odpovědět
Lukáš Kolovrat says

5 listopadu, 2017 at 11:39 am

Ahoj, Jakube,
děkuji moc za skvělou práci.
1/ Aktuálně mám u některých skriptů tuto hlášku. „SyntaxError: Empty JSON string (řádek 541, soubor „Kód“)“ -> Na řádku 541 je pak toto: „return JSON.parse(objectJson);“
2/ K jakému období se počítají konverze a zaznamenávají vyhledávací dotazy? Podle mě posledních 30 dní, ale nemám tu zaznamenanou konverzi k dotazu z 31.10.
3/ Jak přesně používáš list „Zkontrolované dotazy“? Já k tomu, aby mi sem nepadaly dotazy typu „bazar“, „Prodám“ apod, které již mám vyloučené.
Předem díky.

Odpovědět

Funkce skriptu

Zdrojový kód skriptu

Reader Interactions

Comments

Napsat komentář Zrušit odpověď na komentář