Sklik skript pro PNO report účtů z různých pohledů

Nasazení skriptu. Pro nasazení je nutné získat přístup k naší knihovně komunikující s Sklik API, vyplňte formulář zde a my Vám dáme přístup.

Formulář zde

Sklik skript slouží jako report návratnosti Vašeho Sklik účtu

Funkce skriptu

Skript vypisuje výkon Vašeho účtu a klíčové metriky z různých pohledů:
1. Po dnech.
2. Po týdnech.
3. Po měsicích.
4. Pro každou kampaň za zvolené období.
5. Pro každou sestavu za zvolené období.
6. Skript je i skvělý jako klientský report.
Skript hlídá, když na účtu dojde kredit, v takovém případě posílá email s upozorněním na email vyplnění v nastavení.
Skript počítá na základě Vámi vyplněné průměrné marže zisk a ztrátu účtu. Je chopný Vás upozornit v případě, že za včerejší den byla ztráta účtu.

Zdrojový kód skriptu

/** ID of spreadsheet to use. Fill-in either ID or URL. */
var SPREADSHEET_URL = "";
/** URL of spreadsheet to use. Fill-in either ID or URL. */
var SPREADSHEET_ID = null;
/** Account to analyze. */
var ACCOUNT_USERNAME = '';

/** Set to true if you want to send emails. false is useful for testing. */
var SEND_EMAILS = true;


/**
 * Script entry-point.
 */
function main() {
  // Open the spreadsheet.
  var reportSpreadsheet;
  if (SPREADSHEET_URL) {
    reportSpreadsheet = SpreadsheetApp.openByUrl(SPREADSHEET_URL);
  }
  else {
    reportSpreadsheet = SpreadsheetApp.openById(SPREADSHEET_ID);
  }
  var sklik = SklikAPI.Connect();
  sklik.loginFromProperties();
  if (ACCOUNT_USERNAME) {
    sklik.setUserIdByUsername(ACCOUNT_USERNAME);
  }
  // Set up spreadsheet locale to english - numbers format.
  reportSpreadsheet.setSpreadsheetLocale('en');
  reportSpreadsheet.setSpreadsheetTimeZone("Europe/Prague");
  var sheetSettings = reportSpreadsheet.getSheetByName("Nastavení");
  if (sheetSettings == null) {
    reportSpreadsheet.insertSheet("Nastavení", 0);
    var sheetSettings = reportSpreadsheet.getSheetByName("Nastavení");
    sheetSettings.getRange(1, 1, 6, 3).setValues([
            ["Nastavení skriptu, vložte do buňky vedle daná data", "Vaše nastavení", "Příklad"],
            ["Vaše marže v %", 30, 30], ["Při jakém denní ztrátě chcete být upozornění", 0, 500],
            ["Váš email pro upozornění", "jakub.kasparu@lynt.cz", "jakub.kasparu@lynt.cz"],
            ["Předmět emailu", "", "Název účtu - včera vznikla ztráta"],
            ["Kolik dní zpátky koukat na kampaně a sestavy", 150, 150]]);
    sheetSettings.setColumnWidth(1, 330);
    sheetSettings.setColumnWidth(2, 200);
    sheetSettings.setColumnWidth(3, 200);
    sheetSettings.getRange(1, 1, 6, 3).setBorder(true, true, true, true, true, true);
  }
  // Delete the 'List 1' sheet, which is created by default in english locale.
  var sheetList1 = reportSpreadsheet.getSheetByName("List 1");
  if (sheetList1 != null) {
    reportSpreadsheet.deleteSheet(sheetList1);
  }
  // Delete the "Sheet 1" sheet, which is created by default in english locale.
  var sheetSheet1 = reportSpreadsheet.getSheetByName("Sheet1");
  if (reportSpreadsheet.getSheetByName("Sheet1") != null) {
    reportSpreadsheet.deleteSheet(sheetSheet1);
  }
  var allCampaignIds = [];
  var allCampaigns = sklik.Campaigns.list({
    includeDeleted: true
  }).campaigns;
  for (var i_1 = 0; i_1 < allCampaigns.length; i_1++) {
    allCampaignIds.push(allCampaigns[i_1].id);
  }
  var sheetDailyAccountOverview = lynt_create_or_get_sheet(reportSpreadsheet, "Denní výkon účtu", 1);
  var sheetWeeklyAccountOverview = lynt_create_or_get_sheet(reportSpreadsheet, "Týdenní výkon účtu", 2);
  var sheetMonthlyOverview = lynt_create_or_get_sheet(reportSpreadsheet, "Měsíční výkon účtu", 3);
  var campaingsPerformance = lynt_create_or_get_sheet(reportSpreadsheet, "Výkon kampaní", 4);
  var adGroupPerformance = lynt_create_or_get_sheet(reportSpreadsheet, "Historický výkon sestav", 5);
  // Get settings.
  var profit = sheetSettings.getRange("B2").getValue() / 100;
  var daysToAnalyze = sheetSettings.getRange("B6").getValue();
  createDailyReport(sklik, sheetDailyAccountOverview, allCampaignIds, profit);
  createWeeklyReport(sklik, sheetWeeklyAccountOverview, allCampaignIds, profit);
  createMonthlyReport(sklik, sheetMonthlyOverview, allCampaignIds, profit);
  var campaigns = {};
  var campaignIds = [];
  var campaignList = sklik.Campaigns.list().campaigns;
  for (var i = 0; i < campaignList.length; i++) {
    var campaign = campaignList[i];
    if (campaignList[i].status == 'active') {
      campaignIds.push(campaign.id);
      campaigns[campaign.id] = {
        id: campaign.id,
        name: campaign.name
      };
    }
  }
  createCampaignReport(sklik, campaingsPerformance, campaignIds, campaigns, profit, daysToAnalyze);
  createGroupReport(sklik, adGroupPerformance, campaignIds, campaigns, profit, daysToAnalyze);
  sklik.Client.logout();
  if (SEND_EMAILS) {
    //If there is bigger loss than your settings, scripts will send you email with alert
    var alertEmail = sheetSettings.getRange("B4").getValue();
    var lastRow = sheetDailyAccountOverview.getLastRow();
    var lastCol = sheetDailyAccountOverview.getLastColumn();
    var user = Session.getEffectiveUser();
    var replyTo = user.getEmail();
    var yesterdayProfitLoss = sheetDailyAccountOverview.getRange(lastRow, lastCol).getValue();
    if (yesterdayProfitLoss <= sheetSettings.getRange("B3").getValue()) {
      MailApp.sendEmail(alertEmail, replyTo, sheetSettings.getRange("B5").getValue(), "Včera jsme zaznamenali ztrátu na Vašem účtě ve výši " + yesterdayProfitLoss + " Kč");
    }
    //If your account daily spend = 0, you will get alert email
    if (sheetDailyAccountOverview.getRange(lastRow, 2).getValue() == 0) {
      MailApp.sendEmail(alertEmail, replyTo, sheetSettings.getRange("B5").getValue() + " Neaktivní kampaně", "Na Vašem Sklik účtu není kredit");
    }
  }
}
var ReportAggregation = (function() {
  function ReportAggregation() {}
  ReportAggregation.prototype.getCpc = function() {
    return this.clicks > 0 ? Math.round(this.price / this.clicks) : 0;
  };
  ReportAggregation.prototype.getCtr = function() {
    return this.impressions > 0 ? Math.round(this.clicks / this.impressions * 10000) / 100 : 0;
  };
  ReportAggregation.prototype.getAvgPosition = function() {
    return this.impressions > 0 ? Math.round(this.avgPosition / this.impressions * 100) / 100 : 0;
  };
  ReportAggregation.prototype.getAvgConversionPrice = function() {
    return this.conversions > 0 ? Math.round(this.price / this.conversions) : 0;
  };
  return ReportAggregation;
})();


/**
 * Creates a report for last 60 days.
 */
function createDailyReport(sklik, sheet, allCampaignIds, profit) {
  var dateFrom = lynt_get_date(60);
  var dateTo = lynt_get_date(1);
  /*var accountStats = sklik.Client.stats({
   dateFrom: dateFrom,
   dateTo: dateTo,
   granularity: "daily"
   }).report;*/
  var accountStats = aggregateStatistics(sklik, allCampaignIds, dateFrom, dateTo, "daily");
  // Create table header.
  var dailyData = [["Datum", "Náklady", "Počet zobrazení", "Prokliky", "Průměrné CPC", "CTR", "Prům. Pozice", "Konverze", "Cena konverze", "Celk. hodnota konverzí", "Průměrná objednávka", "PNO", "Zisk/Ztráta"]];
  // Prepare data for spreadsheets.
  for (var i = 0; i < accountStats.length; i++) {
    /*var reportRow = accountStats[i];
     dailyData.push([
     reportRow.date,
     reportRow.price / 100,
     reportRow.clicks, // SKLIK_FAIL: should be reportRow.impressions
     reportRow.clicks, // SKLIK_FAIL: ? number of clicks not found in API
     reportRow.cpc, // SKLIK_FAIL: always 0
     reportRow.ctr, // SKLIK_FAIL: incorrect value
     reportRow.conversions / 100, // SKLIK_FALI: should be reportRow.avgPosition
     reportRow.transactions,
     reportRow.transactionAvgPrice / 100,
     reportRow.transactionAvgValue * reportRow.transactions, // SKLIK_FAIL: ? number of clicks not found in API
     0,
     0,
     0
     ]);*/
    var reportRow = accountStats[i];
    dailyData.push([
            reportRow.date,
            reportRow.price / 100,
            reportRow.impressions,
            reportRow.clicks,
            reportRow.getCpc() / 100,
            reportRow.getCtr(),
            reportRow.getAvgPosition(),
            reportRow.conversions,
            reportRow.getAvgConversionPrice() / 100,
            reportRow.conversionValue / 100,
            0,
            0,
            0
        ]);
  }
  setData(sheet, dailyData, profit);
}


/**
 * Creates a report for last 20 weeks.
 */
function createWeeklyReport(sklik, sheet, allCampaignIds, profit) {
  var dateFrom = lynt_get_xdays_back_from_sunday(20 * 7 - 1); // 20 weeks
  var dateTo = lynt_get_suday();
  var accountStats = aggregateStatistics(sklik, allCampaignIds, dateFrom, dateTo, "weekly");
  // Create table header.
  var weeklyData = [["Datum", "Náklady", "Počet zobrazení", "Prokliky", "Průměrné CPC", "CTR", "Prům. Pozice", "Konverze", "Cena konverze", "Celk. hodnota konverzí", "Průměrná objednávka", "PNO", "Zisk/Ztráta"]];
  // Prepare data for spreadsheets.
  for (var i = 0; i < accountStats.length; i++) {
    var reportRow = accountStats[i];
    weeklyData.push([
            lynt_date_add(reportRow.date, -7 * 86400 * 1000),
            reportRow.price / 100,
            reportRow.impressions,
            reportRow.clicks,
            reportRow.getCpc() / 100,
            reportRow.getCtr(),
            reportRow.getAvgPosition(),
            reportRow.conversions,
            reportRow.getAvgConversionPrice() / 100,
            reportRow.conversionValue / 100,
            0,
            0,
            0
        ]);
  }
  setData(sheet, weeklyData, profit);
}


/**
 * Creates a report for last 12 months
 */
function createMonthlyReport(sklik, sheet, allCampaignIds, profit) {
  var dateFrom = lynt_get_date(365);
  var dateTo = lynt_get_date(1);
  var accountStats = aggregateStatistics(sklik, allCampaignIds, dateFrom, dateTo, "monthly");
  // Create table header.
  var monthlyData = [["Datum", "Náklady", "Počet zobrazení", "Prokliky", "Průměrné CPC", "CTR", "Prům. Pozice", "Konverze", "Cena konverze", "Celk. hodnota konverzí", "Průměrná objednávka", "PNO", "Zisk/Ztráta"]];
  // Prepare data for spreadsheets.
  sheet.clearContents();
  for (var i = 0; i < accountStats.length; i++) {
    var reportRow = accountStats[i];
    monthlyData.push([
            reportRow.date,
            reportRow.price / 100,
            reportRow.impressions,
            reportRow.clicks,
            reportRow.getCpc() / 100,
            reportRow.getCtr(),
            reportRow.getAvgPosition(),
            reportRow.conversions,
            reportRow.getAvgConversionPrice() / 100,
            reportRow.conversionValue / 100,
            0,
            0,
            0
        ]);
  }
  var range = sheet.getRange(1, 1, monthlyData.length, monthlyData[0].length);
  range.setValues(monthlyData);
  setData(sheet, monthlyData, profit);
}


/**
 * Creates a per-campaign report.
 */
function createCampaignReport(sklik, sheet, campaignIds, campaigns, profit, daysToAnalyze) {
  var dateFrom = lynt_get_date(daysToAnalyze);
  var dateTo = lynt_get_date(1);
  // Create table header.
  var campaignData = [["Kampaň", "Náklady", "Počet zobrazení", "Prokliky", "Průměrné CPC", "CTR", "Prům. Pozice", "Konverze", "Cena konverze", "Celk. hodnota konverzí", "Průměrná objednávka", "PNO", "Zisk/Ztráta"]];
  // Prepare data for spreadsheets.
  var batchSize = 100;
  for (var offset = 0; offset < campaignIds.length; offset += batchSize) {
    var campaignStats = sklik.Campaigns.stats(campaignIds.slice(offset, offset + batchSize), {
      dateFrom: dateFrom,
      dateTo: dateTo,
      granularity: 'total'
    }).report;
    for (var i = 0; i < campaignStats.length; i++) {
      var campaign = campaigns[campaignStats[i].campaignId];
      var reportRow = campaignStats[i].stats[0];
      campaignData.push([
                campaign.name,
                reportRow.price / 100,
                reportRow.impressions,
                reportRow.clicks,
                reportRow.cpc / 100,
                reportRow.ctr,
                reportRow.avgPosition,
                reportRow.conversions,
                reportRow.conversionAvgPrice / 100,
                reportRow.conversionValue / 100,
                0,
                0,
                0
            ]);
    }
  }
  setData(sheet, campaignData, profit, 2, SortOrder.DESC);
}


/**
 * Creates a per-ad-group report.
 */
function createGroupReport(sklik, sheet, campaignIds, campaigns, profit, daysToAnalyze) {
  var dateFrom = lynt_get_date(daysToAnalyze);
  var dateTo = lynt_get_date(1);
  var groupIds = [];
  var groups = {};
  var batchSize = 100;
  for (var offset = 0; offset < campaignIds.length; offset += batchSize) {
    var groupsBatch = sklik.Groups.list({
      campaignIds: campaignIds.slice(offset, offset + batchSize)
    }).groups;
    for (var i = 0; i < groupsBatch.length; i++) {
      var group = groupsBatch[i];
      groupIds.push(group.id);
      groups[group.id] = {
        id: group.id,
        name: group.name,
        campaignId: group.campaign.id
      };
    }
  }
  // Create table header.
  var groupsData = [["Kampaň", "Sestava", "Náklady", "Počet zobrazení", "Prokliky", "Průměrné CPC", "CTR", "Prům. Pozice", "Konverze", "Cena konverze", "Celk. hodnota konverzí", "Průměrná objednávka", "PNO", "Zisk/Ztráta"]];
  // Prepare data for spreadsheets.
  for (var offset = 0; offset < campaignIds.length; offset += batchSize) {
    var groupStats = sklik.Groups.stats(groupIds.slice(offset, offset + batchSize), {
      dateFrom: dateFrom,
      dateTo: dateTo,
      granularity: 'total'
    }).report;
    for (var i = 0; i < groupStats.length; i++) {
      var group = groups[groupStats[i].groupId];
      var campaign = campaigns[group.campaignId];
      var reportRow = groupStats[i].stats[0];
      groupsData.push([
                campaign.name,
                group.name,
                reportRow.price / 100,
                reportRow.impressions,
                reportRow.clicks,
                reportRow.cpc / 100,
                reportRow.ctr,
                reportRow.avgPosition,
                reportRow.conversions,
                reportRow.conversionAvgPrice / 100,
                reportRow.conversionValue / 100,
                0,
                0,
                0
            ]);
    }
  }
  setData(sheet, groupsData, profit, 3, SortOrder.DESC);
}


/**
 * Aggregates statistics. Used to compute account-wide statistics from statistics of each campaign.
 *
 * Sklik API returns invalid values for account statistics.
 */
function aggregateStatistics(sklik, allCampaignIds, dateFrom, dateTo, granularity) {
  var batchSize = 100;
  var timeIndex = {};
  var accountStats = [];
  var time;
  var aggregate;
  for (var offset = 0; offset < allCampaignIds.length; offset += batchSize) {
    var campaignStats = sklik.Campaigns.stats(allCampaignIds.slice(offset, offset + batchSize), {
      dateFrom: dateFrom,
      dateTo: dateTo,
      granularity: granularity
    }).report;
    for (var i = 0; i < campaignStats.length; i++) {
      for (var j = 0; j < campaignStats[i].stats.length; j++) {
        var stats = campaignStats[i].stats[j];
        time = stats.date.getTime();
        if (timeIndex[time]) {
          aggregate = timeIndex[time];
          aggregate.price += stats.price;
          aggregate.impressions += stats.impressions;
          aggregate.clicks += stats.clicks;
          aggregate.conversions += stats.conversions;
          aggregate.conversionValue += stats.conversionValue;
          aggregate.avgPosition += stats.impressions * stats.avgPosition;
        }
        else {
          aggregate = new ReportAggregation();
          aggregate.date = stats.date;
          aggregate.price = stats.price;
          aggregate.impressions = stats.impressions;
          aggregate.clicks = stats.clicks;
          aggregate.conversions = stats.conversions;
          aggregate.conversionValue = stats.conversionValue;
          aggregate.avgPosition = stats.impressions * stats.avgPosition;
          accountStats.push(aggregate);
          timeIndex[time] = aggregate;
        }
      }
    }
  }
  return accountStats;
}


/**
 * Writes data to sheet and formats the report.
 */
function setData(sheet, data, profit, sortColumn, sortOrder) {
  if (sortColumn === void 0) {
    sortColumn = 1;
  }
  if (sortOrder === void 0) {
    sortOrder = SortOrder.ASC;
  }
  sheet.clear();
  var lastEmptyRow = sheet.getMaxRows();
  if (lastEmptyRow > 2) {
    sheet.deleteRows(3, lastEmptyRow - 2);
  }
  sheet.insertRows(1, data.length);
  var range = sheet.getRange(1, 1, data.length, data[0].length);
  range.setValues(data);
  formatAndCalculateReport(sheet, profit, sortColumn, sortOrder);
}


/**
 * Formats the report.
 */
function formatAndCalculateReport(sheet, profit, sortColumn, sortOrder) {
  if (sortColumn === void 0) {
    sortColumn = 1;
  }
  if (sortOrder === void 0) {
    sortOrder = SortOrder.ASC;
  }
  sheet.setFrozenRows(1);
  sheet.sort(sortColumn, (sortOrder == SortOrder.ASC));
  var lastRow = sheet.getLastRow();
  var lastCol = sheet.getLastColumn();
  // Format the table header.
  var headerColumns = sheet.getRange(1, 1, 1, 13);
  headerColumns.setFontWeight("bold");
  //Creating new column with avg order value
  var avgOrder = sheet.getRange(2, lastCol - 2, lastRow - 1, 1);
  avgOrder.setFormulaR1C1("=IF(R[0]C[-3]=0,,R[0]C[-1]/R[0]C[-3])");
  //Creating new column with PNO with Google sheet script
  var pnoRange = sheet.getRange(2, lastCol - 1, lastRow - 1, 1);
  pnoRange.setFormulaR1C1("=IF(R[0]C[-2]=0,,R[0]C[-10]/(R[0]C[-2]/100))");
  //Creating new column with profit values based on spreadsheet formula
  var profitRange = sheet.getRange(2, lastCol, lastRow - 1, 1);
  profitRange.setFormulaR1C1("=R[0]C[-3]*'Nastavení'!R2C2/100-R[0]C[-11]");
  var resultRange = sheet.getRange(2, lastCol - 1, lastRow - 1, 2);
  var resultValues = resultRange.getValues();
  // Highlight the values.
  var colorProfit, colorPno;
  var backgrounds = [];
  for (var i = 0; i < resultValues.length; i++) {
    var pnoForConditional = resultValues[i][0];
    var profitLoss = resultValues[i][1];
    if (pnoForConditional >= profit * 100) {
      colorPno = "#FFC2B2";
    }
    else {
      colorPno = "#CCF5CC";
    }
    if (profitLoss <= 0) {
      colorProfit = "#FFC2B2";
    }
    else {
      colorProfit = "#CCF5CC";
    }
    backgrounds.push([colorPno, colorProfit]);
  }
  resultRange.setBackgrounds(backgrounds);
}


/**
 * Gets the day specified number of days before today.
 *
 * This function correctly transforms between normal time and DST.
 */
function lynt_get_date(daysBack) {
  var past = new Date();
  past.setHours(0);
  past.setMinutes(0);
  past.setSeconds(0);
  past.setMilliseconds(0);
  var originalOffset = past.getTimezoneOffset();
  var pastTime = past.getTime() - daysBack * 86400 * 1000;
  past.setTime(pastTime);
  var newOffset = past.getTimezoneOffset();
  var offsetDiff = newOffset - originalOffset;
  if (offsetDiff != 0) {
    pastTime += offsetDiff * 60 * 1000;
    past.setTime(pastTime);
  }
  return past;
}


/**
 * Gets the last sunday.
 */
function lynt_get_suday() {
  var dayOffset = new Date().getDay();
  return lynt_get_date(dayOffset);
}


/**
 * Gets the date specified number of days before the last sunday.
 */
function lynt_get_xdays_back_from_sunday(pocet_dni) {
  var dayOffset = new Date().getDay();
  return lynt_get_date(dayOffset + pocet_dni);
}


/**
 * Adds specified number of milliseconds to the specified date.
 *
 * This function correctly transforms between normal time and DST.
 */
function lynt_date_add(date, miliseconds) {
  var newTime = date.getTime() + miliseconds;
  var newDate = new Date(newTime);
  var offsetDiff = newDate.getTimezoneOffset() - date.getTimezoneOffset();
  if (offsetDiff != 0) {
    newTime += offsetDiff * 60 * 1000;
    newDate.setTime(newTime);
  }
  return newDate;
}


var SortOrder;
(function(SortOrder) {
  SortOrder[SortOrder["ASC"] = 0] = "ASC";
  SortOrder[SortOrder["DESC"] = 1] = "DESC";
})(SortOrder || (SortOrder = {}));


/**
 * Creates or opens specified sheet in spreadsheet.
 */
function lynt_create_or_get_sheet(spreadsheet, name, position) {
  var sheet = spreadsheet.getSheetByName(name);
  if (sheet == null) {
    sheet = spreadsheet.insertSheet(name, position);
  }
  return sheet;
}

function lynt_remove_empty_sheets(spreadsheet) {
  var sheets = spreadsheet.getSheets();
  for (var i = 0; i < sheets.length; i++) {
    if (sheets[i].getLastRow() == 0) {
      spreadsheet.deleteSheet(sheets[i]);
    }
  }
}

function lynt_highlight_range(range, higlightingRules) {
  var rows = range.getNumRows();
  var cols = range.getNumColumns();
  var values = range.getValues();
  var backgrounds = new Array(rows);
  var value, color;
  for (var r = 0; r < rows; r++) {
    backgrounds[r] = new Array(cols);
    for (var c = 0; c < cols; c++) {
      color = '#FFFFFF';
      value = values[r][c];
      if (typeof(value) == 'number') {
        for (var ri = 1; ri < higlightingRules.length; ri++) {
          if (value <= higlightingRules[ri].value) {
            color = lynt_color_to_hex(lynt_get_color_from_range(value, higlightingRules[ri - 1], higlightingRules[ri]));
            break;
          }
        }
      }
      backgrounds[r][c] = color;
    }
  }
  range.setBackgrounds(backgrounds);
}


/**
 * Computes color from the given range.
 */
function lynt_get_color_from_range(value, upper, lower) {
  var ratio = (value - lower.value) / (upper.value - lower.value);
  return {
    r: lower.color.r + ratio * (upper.color.r - lower.color.r),
    g: lower.color.g + ratio * (upper.color.g - lower.color.g),
    b: lower.color.b + ratio * (upper.color.b - lower.color.b),
  };
}

function lynt_color_to_hex(color) {
  var rHex = Math.round(color.r).toString(16);
  var gHex = Math.round(color.g).toString(16);
  var bHex = Math.round(color.b).toString(16);
  if (rHex.length < 2) {
    rHex = '0' + rHex;
  }
  if (gHex.length < 2) {
    gHex = '0' + gHex;
  }
  if (bHex.length < 2) {
    bHex = '0' + bHex;
  }
  return '#' + rHex + gHex + bHex;
}


function lynt_store_save(dataFolderName, fileName, object) {
  var objectJson = JSON.stringify(object);
  var dataFolder = lynt_get_data_folder(dataFolderName);
  var files = dataFolder.getFilesByName(fileName);
  var dataFile;
  if (files.hasNext()) {
    dataFile = files.next();
    dataFile.setContent(objectJson);
  }
  else {
    dataFolder.createFile(fileName, objectJson, "application/json");
  }
  return true;
}

function lynt_store_load(dataFolderName, fileName) {
  var dataFolder = lynt_get_data_folder(dataFolderName);
  var files = dataFolder.getFilesByName(fileName);
  var dataFile;
  if (files.hasNext()) {
    dataFile = files.next();
  }
  if (dataFile) {
    var objectJson = dataFile.getBlob().getDataAsString("UTF-8");
    return JSON.parse(objectJson);
  }
  else {
    return null;
  }
}

function lynt_get_data_folder(dataFolderName) {
  var root = DriveApp.getRootFolder();
  var folders = root.getFoldersByName(dataFolderName);
  var dataFolder;
  if (folders.hasNext()) {
    dataFolder = folders.next();
  }
  else {
    dataFolder = root.createFolder(dataFolderName);
  }
  return dataFolder;
}

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/** ID of spreadsheet to use. Fill-in either ID or URL. */

var SPREADSHEET_URL = "";

/** URL of spreadsheet to use. Fill-in either ID or URL. */

var SPREADSHEET_ID = null;

/** Account to analyze. */

var ACCOUNT_USERNAME = '';

/** Set to true if you want to send emails. false is useful for testing. */

var SEND_EMAILS = true;

/**

* Script entry-point.

function main() {

// Open the spreadsheet.

var reportSpreadsheet;

if (SPREADSHEET_URL) {

reportSpreadsheet = SpreadsheetApp.openByUrl(SPREADSHEET_URL);

}

else {

reportSpreadsheet = SpreadsheetApp.openById(SPREADSHEET_ID);

}

var sklik = SklikAPI.Connect();

sklik.loginFromProperties();

if (ACCOUNT_USERNAME) {

sklik.setUserIdByUsername(ACCOUNT_USERNAME);

}

// Set up spreadsheet locale to english - numbers format.

reportSpreadsheet.setSpreadsheetLocale('en');

reportSpreadsheet.setSpreadsheetTimeZone("Europe/Prague");

var sheetSettings = reportSpreadsheet.getSheetByName("Nastavení");

if (sheetSettings == null) {

reportSpreadsheet.insertSheet("Nastavení", 0);

var sheetSettings = reportSpreadsheet.getSheetByName("Nastavení");

sheetSettings.getRange(1, 1, 6, 3).setValues([

["Nastavení skriptu, vložte do buňky vedle daná data", "Vaše nastavení", "Příklad"],

["Vaše marže v %", 30, 30], ["Při jakém denní ztrátě chcete být upozornění", 0, 500],

["Váš email pro upozornění", "jakub.kasparu@lynt.cz", "jakub.kasparu@lynt.cz"],

["Předmět emailu", "", "Název účtu - včera vznikla ztráta"],

["Kolik dní zpátky koukat na kampaně a sestavy", 150, 150]]);

sheetSettings.setColumnWidth(1, 330);

sheetSettings.setColumnWidth(2, 200);

sheetSettings.setColumnWidth(3, 200);

sheetSettings.getRange(1, 1, 6, 3).setBorder(true, true, true, true, true, true);

}

// Delete the 'List 1' sheet, which is created by default in english locale.

var sheetList1 = reportSpreadsheet.getSheetByName("List 1");

if (sheetList1 != null) {

reportSpreadsheet.deleteSheet(sheetList1);

}

// Delete the "Sheet 1" sheet, which is created by default in english locale.

var sheetSheet1 = reportSpreadsheet.getSheetByName("Sheet1");

if (reportSpreadsheet.getSheetByName("Sheet1") != null) {

reportSpreadsheet.deleteSheet(sheetSheet1);

}

var allCampaignIds = [];

var allCampaigns = sklik.Campaigns.list({

includeDeleted: true

}).campaigns;

for (var i_1 = 0; i_1 < allCampaigns.length; i_1++) {

allCampaignIds.push(allCampaigns[i_1].id);

}

var sheetDailyAccountOverview = lynt_create_or_get_sheet(reportSpreadsheet, "Denní výkon účtu", 1);

var sheetWeeklyAccountOverview = lynt_create_or_get_sheet(reportSpreadsheet, "Týdenní výkon účtu", 2);

var sheetMonthlyOverview = lynt_create_or_get_sheet(reportSpreadsheet, "Měsíční výkon účtu", 3);

var campaingsPerformance = lynt_create_or_get_sheet(reportSpreadsheet, "Výkon kampaní", 4);

var adGroupPerformance = lynt_create_or_get_sheet(reportSpreadsheet, "Historický výkon sestav", 5);

// Get settings.

var profit = sheetSettings.getRange("B2").getValue() / 100;

var daysToAnalyze = sheetSettings.getRange("B6").getValue();

createDailyReport(sklik, sheetDailyAccountOverview, allCampaignIds, profit);

createWeeklyReport(sklik, sheetWeeklyAccountOverview, allCampaignIds, profit);

createMonthlyReport(sklik, sheetMonthlyOverview, allCampaignIds, profit);

var campaigns = {};

var campaignIds = [];

var campaignList = sklik.Campaigns.list().campaigns;

for (var i = 0; i < campaignList.length; i++) {

var campaign = campaignList[i];

if (campaignList[i].status == 'active') {

campaignIds.push(campaign.id);

campaigns[campaign.id] = {

id: campaign.id,

name: campaign.name

};

}

createCampaignReport(sklik, campaingsPerformance, campaignIds, campaigns, profit, daysToAnalyze);

createGroupReport(sklik, adGroupPerformance, campaignIds, campaigns, profit, daysToAnalyze);

sklik.Client.logout();

if (SEND_EMAILS) {

//If there is bigger loss than your settings, scripts will send you email with alert

var alertEmail = sheetSettings.getRange("B4").getValue();

var lastRow = sheetDailyAccountOverview.getLastRow();

var lastCol = sheetDailyAccountOverview.getLastColumn();

var user = Session.getEffectiveUser();

var replyTo = user.getEmail();

var yesterdayProfitLoss = sheetDailyAccountOverview.getRange(lastRow, lastCol).getValue();

if (yesterdayProfitLoss <= sheetSettings.getRange("B3").getValue()) {

MailApp.sendEmail(alertEmail, replyTo, sheetSettings.getRange("B5").getValue(), "Včera jsme zaznamenali ztrátu na Vašem účtě ve výši " + yesterdayProfitLoss + " Kč");

}

//If your account daily spend = 0, you will get alert email

if (sheetDailyAccountOverview.getRange(lastRow, 2).getValue() == 0) {

MailApp.sendEmail(alertEmail, replyTo, sheetSettings.getRange("B5").getValue() + " Neaktivní kampaně", "Na Vašem Sklik účtu není kredit");

}

var ReportAggregation = (function() {

function ReportAggregation() {}

ReportAggregation.prototype.getCpc = function() {

return this.clicks > 0 ? Math.round(this.price / this.clicks) : 0;

};

ReportAggregation.prototype.getCtr = function() {

return this.impressions > 0 ? Math.round(this.clicks / this.impressions * 10000) / 100 : 0;

};

ReportAggregation.prototype.getAvgPosition = function() {

return this.impressions > 0 ? Math.round(this.avgPosition / this.impressions * 100) / 100 : 0;

};

ReportAggregation.prototype.getAvgConversionPrice = function() {

return this.conversions > 0 ? Math.round(this.price / this.conversions) : 0;

};

return ReportAggregation;

})();

/**

* Creates a report for last 60 days.

function createDailyReport(sklik, sheet, allCampaignIds, profit) {

var dateFrom = lynt_get_date(60);

var dateTo = lynt_get_date(1);

/*var accountStats = sklik.Client.stats({

dateFrom: dateFrom,

dateTo: dateTo,

granularity: "daily"

}).report;*/

var accountStats = aggregateStatistics(sklik, allCampaignIds, dateFrom, dateTo, "daily");

// Create table header.

var dailyData = [["Datum", "Náklady", "Počet zobrazení", "Prokliky", "Průměrné CPC", "CTR", "Prům. Pozice", "Konverze", "Cena konverze", "Celk. hodnota konverzí", "Průměrná objednávka", "PNO", "Zisk/Ztráta"]];

// Prepare data for spreadsheets.

for (var i = 0; i < accountStats.length; i++) {

/*var reportRow = accountStats[i];

dailyData.push([

reportRow.date,

reportRow.price / 100,

reportRow.clicks, // SKLIK_FAIL: should be reportRow.impressions

reportRow.clicks, // SKLIK_FAIL: ? number of clicks not found in API

reportRow.cpc, // SKLIK_FAIL: always 0

reportRow.ctr, // SKLIK_FAIL: incorrect value

reportRow.conversions / 100, // SKLIK_FALI: should be reportRow.avgPosition

reportRow.transactions,

reportRow.transactionAvgPrice / 100,

reportRow.transactionAvgValue * reportRow.transactions, // SKLIK_FAIL: ? number of clicks not found in API

]);*/

var reportRow = accountStats[i];

dailyData.push([

reportRow.date,

reportRow.price / 100,

reportRow.impressions,

reportRow.clicks,

reportRow.getCpc() / 100,

reportRow.getCtr(),

reportRow.getAvgPosition(),

reportRow.conversions,

reportRow.getAvgConversionPrice() / 100,

reportRow.conversionValue / 100,

]);

}

setData(sheet, dailyData, profit);

}

/**

* Creates a report for last 20 weeks.

function createWeeklyReport(sklik, sheet, allCampaignIds, profit) {

var dateFrom = lynt_get_xdays_back_from_sunday(20 * 7 - 1); // 20 weeks

var dateTo = lynt_get_suday();

var accountStats = aggregateStatistics(sklik, allCampaignIds, dateFrom, dateTo, "weekly");

// Create table header.

var weeklyData = [["Datum", "Náklady", "Počet zobrazení", "Prokliky", "Průměrné CPC", "CTR", "Prům. Pozice", "Konverze", "Cena konverze", "Celk. hodnota konverzí", "Průměrná objednávka", "PNO", "Zisk/Ztráta"]];

// Prepare data for spreadsheets.

for (var i = 0; i < accountStats.length; i++) {

var reportRow = accountStats[i];

weeklyData.push([

lynt_date_add(reportRow.date, -7 * 86400 * 1000),

reportRow.price / 100,

reportRow.impressions,

reportRow.clicks,

reportRow.getCpc() / 100,

reportRow.getCtr(),

reportRow.getAvgPosition(),

reportRow.conversions,

reportRow.getAvgConversionPrice() / 100,

reportRow.conversionValue / 100,

]);

}

setData(sheet, weeklyData, profit);

}

/**

* Creates a report for last 12 months

function createMonthlyReport(sklik, sheet, allCampaignIds, profit) {

var dateFrom = lynt_get_date(365);

var dateTo = lynt_get_date(1);

var accountStats = aggregateStatistics(sklik, allCampaignIds, dateFrom, dateTo, "monthly");

// Create table header.

var monthlyData = [["Datum", "Náklady", "Počet zobrazení", "Prokliky", "Průměrné CPC", "CTR", "Prům. Pozice", "Konverze", "Cena konverze", "Celk. hodnota konverzí", "Průměrná objednávka", "PNO", "Zisk/Ztráta"]];

// Prepare data for spreadsheets.

sheet.clearContents();

for (var i = 0; i < accountStats.length; i++) {

var reportRow = accountStats[i];

monthlyData.push([

reportRow.date,

reportRow.price / 100,

reportRow.impressions,

reportRow.clicks,

reportRow.getCpc() / 100,

reportRow.getCtr(),

reportRow.getAvgPosition(),

reportRow.conversions,

reportRow.getAvgConversionPrice() / 100,

reportRow.conversionValue / 100,

]);

}

var range = sheet.getRange(1, 1, monthlyData.length, monthlyData[0].length);

range.setValues(monthlyData);

setData(sheet, monthlyData, profit);

}

/**

* Creates a per-campaign report.

function createCampaignReport(sklik, sheet, campaignIds, campaigns, profit, daysToAnalyze) {

var dateFrom = lynt_get_date(daysToAnalyze);

var dateTo = lynt_get_date(1);

// Create table header.

var campaignData = [["Kampaň", "Náklady", "Počet zobrazení", "Prokliky", "Průměrné CPC", "CTR", "Prům. Pozice", "Konverze", "Cena konverze", "Celk. hodnota konverzí", "Průměrná objednávka", "PNO", "Zisk/Ztráta"]];

// Prepare data for spreadsheets.

var batchSize = 100;

for (var offset = 0; offset < campaignIds.length; offset += batchSize) {

var campaignStats = sklik.Campaigns.stats(campaignIds.slice(offset, offset + batchSize), {

dateFrom: dateFrom,

dateTo: dateTo,

granularity: 'total'

}).report;

for (var i = 0; i < campaignStats.length; i++) {

var campaign = campaigns[campaignStats[i].campaignId];

var reportRow = campaignStats[i].stats[0];

campaignData.push([

campaign.name,

reportRow.price / 100,

reportRow.impressions,

reportRow.clicks,

reportRow.cpc / 100,

reportRow.ctr,

reportRow.avgPosition,

reportRow.conversions,

reportRow.conversionAvgPrice / 100,

reportRow.conversionValue / 100,

]);

}

setData(sheet, campaignData, profit, 2, SortOrder.DESC);

}

/**

* Creates a per-ad-group report.

function createGroupReport(sklik, sheet, campaignIds, campaigns, profit, daysToAnalyze) {

var dateFrom = lynt_get_date(daysToAnalyze);

var dateTo = lynt_get_date(1);

var groupIds = [];

var groups = {};

var batchSize = 100;

for (var offset = 0; offset < campaignIds.length; offset += batchSize) {

var groupsBatch = sklik.Groups.list({

campaignIds: campaignIds.slice(offset, offset + batchSize)

}).groups;

for (var i = 0; i < groupsBatch.length; i++) {

var group = groupsBatch[i];

groupIds.push(group.id);

groups[group.id] = {

id: group.id,

name: group.name,

campaignId: group.campaign.id

};

}

// Create table header.

var groupsData = [["Kampaň", "Sestava", "Náklady", "Počet zobrazení", "Prokliky", "Průměrné CPC", "CTR", "Prům. Pozice", "Konverze", "Cena konverze", "Celk. hodnota konverzí", "Průměrná objednávka", "PNO", "Zisk/Ztráta"]];

// Prepare data for spreadsheets.

for (var offset = 0; offset < campaignIds.length; offset += batchSize) {

var groupStats = sklik.Groups.stats(groupIds.slice(offset, offset + batchSize), {

dateFrom: dateFrom,

dateTo: dateTo,

granularity: 'total'

}).report;

for (var i = 0; i < groupStats.length; i++) {

var group = groups[groupStats[i].groupId];

var campaign = campaigns[group.campaignId];

var reportRow = groupStats[i].stats[0];

groupsData.push([

campaign.name,

group.name,

reportRow.price / 100,

reportRow.impressions,

reportRow.clicks,

reportRow.cpc / 100,

reportRow.ctr,

reportRow.avgPosition,

reportRow.conversions,

reportRow.conversionAvgPrice / 100,

reportRow.conversionValue / 100,

]);

}

setData(sheet, groupsData, profit, 3, SortOrder.DESC);

}

/**

* Aggregates statistics. Used to compute account-wide statistics from statistics of each campaign.

* Sklik API returns invalid values for account statistics.

function aggregateStatistics(sklik, allCampaignIds, dateFrom, dateTo, granularity) {

var batchSize = 100;

var timeIndex = {};

var accountStats = [];

var time;

var aggregate;

for (var offset = 0; offset < allCampaignIds.length; offset += batchSize) {

var campaignStats = sklik.Campaigns.stats(allCampaignIds.slice(offset, offset + batchSize), {

dateFrom: dateFrom,

dateTo: dateTo,

granularity: granularity

}).report;

for (var i = 0; i < campaignStats.length; i++) {

for (var j = 0; j < campaignStats[i].stats.length; j++) {

var stats = campaignStats[i].stats[j];

time = stats.date.getTime();

if (timeIndex[time]) {

aggregate = timeIndex[time];

aggregate.price += stats.price;

aggregate.impressions += stats.impressions;

aggregate.clicks += stats.clicks;

aggregate.conversions += stats.conversions;

aggregate.conversionValue += stats.conversionValue;

aggregate.avgPosition += stats.impressions * stats.avgPosition;

}

else {

aggregate = new ReportAggregation();

aggregate.date = stats.date;

aggregate.price = stats.price;

aggregate.impressions = stats.impressions;

aggregate.clicks = stats.clicks;

aggregate.conversions = stats.conversions;

aggregate.conversionValue = stats.conversionValue;

aggregate.avgPosition = stats.impressions * stats.avgPosition;

accountStats.push(aggregate);

timeIndex[time] = aggregate;

}

return accountStats;

}

/**

* Writes data to sheet and formats the report.

function setData(sheet, data, profit, sortColumn, sortOrder) {

if (sortColumn === void 0) {

sortColumn = 1;

}

if (sortOrder === void 0) {

sortOrder = SortOrder.ASC;

}

sheet.clear();

var lastEmptyRow = sheet.getMaxRows();

if (lastEmptyRow > 2) {

sheet.deleteRows(3, lastEmptyRow - 2);

}

sheet.insertRows(1, data.length);

var range = sheet.getRange(1, 1, data.length, data[0].length);

range.setValues(data);

formatAndCalculateReport(sheet, profit, sortColumn, sortOrder);

}

/**

* Formats the report.

function formatAndCalculateReport(sheet, profit, sortColumn, sortOrder) {

if (sortColumn === void 0) {

sortColumn = 1;

}

if (sortOrder === void 0) {

sortOrder = SortOrder.ASC;

}

sheet.setFrozenRows(1);

sheet.sort(sortColumn, (sortOrder == SortOrder.ASC));

var lastRow = sheet.getLastRow();

var lastCol = sheet.getLastColumn();

// Format the table header.

var headerColumns = sheet.getRange(1, 1, 1, 13);

headerColumns.setFontWeight("bold");

//Creating new column with avg order value

var avgOrder = sheet.getRange(2, lastCol - 2, lastRow - 1, 1);

avgOrder.setFormulaR1C1("=IF(R[0]C[-3]=0,,R[0]C[-1]/R[0]C[-3])");

//Creating new column with PNO with Google sheet script

var pnoRange = sheet.getRange(2, lastCol - 1, lastRow - 1, 1);

pnoRange.setFormulaR1C1("=IF(R[0]C[-2]=0,,R[0]C[-10]/(R[0]C[-2]/100))");

//Creating new column with profit values based on spreadsheet formula

var profitRange = sheet.getRange(2, lastCol, lastRow - 1, 1);

profitRange.setFormulaR1C1("=R[0]C[-3]*'Nastavení'!R2C2/100-R[0]C[-11]");

var resultRange = sheet.getRange(2, lastCol - 1, lastRow - 1, 2);

var resultValues = resultRange.getValues();

// Highlight the values.

var colorProfit, colorPno;

var backgrounds = [];

for (var i = 0; i < resultValues.length; i++) {

var pnoForConditional = resultValues[i][0];

var profitLoss = resultValues[i][1];

if (pnoForConditional >= profit * 100) {

colorPno = "#FFC2B2";

}

else {

colorPno = "#CCF5CC";

}

if (profitLoss <= 0) {

colorProfit = "#FFC2B2";

}

else {

colorProfit = "#CCF5CC";

}

backgrounds.push([colorPno, colorProfit]);

}

resultRange.setBackgrounds(backgrounds);

}

/**

* Gets the day specified number of days before today.

* This function correctly transforms between normal time and DST.

function lynt_get_date(daysBack) {

var past = new Date();

past.setHours(0);

past.setMinutes(0);

past.setSeconds(0);

past.setMilliseconds(0);

var originalOffset = past.getTimezoneOffset();

var pastTime = past.getTime() - daysBack * 86400 * 1000;

past.setTime(pastTime);

var newOffset = past.getTimezoneOffset();

var offsetDiff = newOffset - originalOffset;

if (offsetDiff != 0) {

pastTime += offsetDiff * 60 * 1000;

past.setTime(pastTime);

}

return past;

}

/**

* Gets the last sunday.

function lynt_get_suday() {

var dayOffset = new Date().getDay();

return lynt_get_date(dayOffset);

}

/**

* Gets the date specified number of days before the last sunday.

function lynt_get_xdays_back_from_sunday(pocet_dni) {

var dayOffset = new Date().getDay();

return lynt_get_date(dayOffset + pocet_dni);

}

/**

* Adds specified number of milliseconds to the specified date.

* This function correctly transforms between normal time and DST.

function lynt_date_add(date, miliseconds) {

var newTime = date.getTime() + miliseconds;

var newDate = new Date(newTime);

var offsetDiff = newDate.getTimezoneOffset() - date.getTimezoneOffset();

if (offsetDiff != 0) {

newTime += offsetDiff * 60 * 1000;

newDate.setTime(newTime);

}

return newDate;

}

var SortOrder;

(function(SortOrder) {

SortOrder[SortOrder["ASC"] = 0] = "ASC";

SortOrder[SortOrder["DESC"] = 1] = "DESC";

})(SortOrder || (SortOrder = {}));

/**

* Creates or opens specified sheet in spreadsheet.

function lynt_create_or_get_sheet(spreadsheet, name, position) {

var sheet = spreadsheet.getSheetByName(name);

if (sheet == null) {

sheet = spreadsheet.insertSheet(name, position);

}

return sheet;

}

function lynt_remove_empty_sheets(spreadsheet) {

var sheets = spreadsheet.getSheets();

for (var i = 0; i < sheets.length; i++) {

if (sheets[i].getLastRow() == 0) {

spreadsheet.deleteSheet(sheets[i]);

}

function lynt_highlight_range(range, higlightingRules) {

var rows = range.getNumRows();

var cols = range.getNumColumns();

var values = range.getValues();

var backgrounds = new Array(rows);

var value, color;

for (var r = 0; r < rows; r++) {

backgrounds[r] = new Array(cols);

for (var c = 0; c < cols; c++) {

color = '#FFFFFF';

value = values[r][c];

if (typeof(value) == 'number') {

for (var ri = 1; ri < higlightingRules.length; ri++) {

if (value <= higlightingRules[ri].value) {

color = lynt_color_to_hex(lynt_get_color_from_range(value, higlightingRules[ri - 1], higlightingRules[ri]));

break;

}

backgrounds[r][c] = color;

}

range.setBackgrounds(backgrounds);

}

/**

* Computes color from the given range.

function lynt_get_color_from_range(value, upper, lower) {

var ratio = (value - lower.value) / (upper.value - lower.value);

return {

r: lower.color.r + ratio * (upper.color.r - lower.color.r),

g: lower.color.g + ratio * (upper.color.g - lower.color.g),

b: lower.color.b + ratio * (upper.color.b - lower.color.b),

};

}

function lynt_color_to_hex(color) {

var rHex = Math.round(color.r).toString(16);

var gHex = Math.round(color.g).toString(16);

var bHex = Math.round(color.b).toString(16);

if (rHex.length < 2) {

rHex = '0' + rHex;

}

if (gHex.length < 2) {

gHex = '0' + gHex;

}

if (bHex.length < 2) {

bHex = '0' + bHex;

}

return '#' + rHex + gHex + bHex;

}

function lynt_store_save(dataFolderName, fileName, object) {

var objectJson = JSON.stringify(object);

var dataFolder = lynt_get_data_folder(dataFolderName);

var files = dataFolder.getFilesByName(fileName);

var dataFile;

if (files.hasNext()) {

dataFile = files.next();

dataFile.setContent(objectJson);

}

else {

dataFolder.createFile(fileName, objectJson, "application/json");

}

return true;

}

function lynt_store_load(dataFolderName, fileName) {

var dataFolder = lynt_get_data_folder(dataFolderName);

var files = dataFolder.getFilesByName(fileName);

var dataFile;

if (files.hasNext()) {

dataFile = files.next();

}

if (dataFile) {

var objectJson = dataFile.getBlob().getDataAsString("UTF-8");

return JSON.parse(objectJson);

}

else {

return null;

}

function lynt_get_data_folder(dataFolderName) {

var root = DriveApp.getRootFolder();

var folders = root.getFoldersByName(dataFolderName);

var dataFolder;

if (folders.hasNext()) {

dataFolder = folders.next();

}

else {

dataFolder = root.createFolder(dataFolderName);

}

return dataFolder;

}

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